NBC News puts more emphasis on original digital video in its relaunch of NBCNews.com

Nieman Lab reporting:
Television networks are good at producing video for broadcast. They haven’t always proven good at producing video for the web and mobile devices. What works on a big screen at 6:30 p.m. isn’t the same as what works on an iPhone.
NBC News is expanding its efforts in the original digital video arena and trying to bridge that divide. “We wanted to build a site that doesn’t feel like TV content chopped up for the web, but born for the digital age,” said NBC News president Deborah Turness on a conference call on Tuesday.
The network relaunched its website today with the goal of merging its television programming more fluidly with digital production, while simultaneously creating content for a digital-only audience. Design updates are meant to give the site a cleaner, more elegant feel and encourage what NBCNews.com executive editor Greg Gittrich called “continuous consumption.” (It also looks like a site designed for small screens first: It’s responsive, it features tablet-friendly large tap targets, and it asks you to navigate via the increasingly ubiquitous hamburger button, even on desktop. Even though NBCNews.com is now separate from MSNBC.com, you can detect some shared design DNA.) In addition, a new NBC app will launch this week, running off the same API as the website, allowing for what developers hope will be a more seamless user experience.


http://www.niemanlab.org/2014/02/nbc-news-puts-more-emphasis-on-original-digital-video-in-its-relaunch-of-nbcnews-com/