The Best Brand Content of 2013

digiday reporting:

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliche. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal.

Brands aren’t natural publishers. It’s hard to nail the voice, even harder to gin up compelling content in that voice. It can be labor-intensive and costly for companies to take a breathtaking photo, film a compelling video, write an informative article or curate a combination therein.
So here’s to the brands that took the time and money to create something of quality in 2013.
Red Bull
Red Bull didn’t stage a headline grabbing event in 2013 like it did with its space jump last year, but Red Bull’s YouTube page consistently produces top-notch fare for extreme sports fans — the channel ran 14 original Web series in 2013 that work well within the energy drink’s image.
But Red Bull also creates far-out videos for people with a passing interest in surf, skate and snow culture — like this clip of skateboarders taking over a Chicago office space or this video about glow in the dark surfing. Whoa, man.
Rapha...
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