The pressures of the current publishing world are making
publishers compromise the standard user experience. A talented designer
or user-experience expert would be aghast as some practices employed by
marquee brands.
We see it in the form of video autoplays, welcome ads, in-article links or the ubiquitous slideshow.
A user experience expert sees such tactics as antithetical to providing
people with an enjoyable visit. And yet they’ve become common practice
as publishers have grown beholden to the pageview economy, where low ad
prices mean the pressure is on to generate more an more clicks. The
pressure to squeeze as much revenue out of a single page’s real estate
has simply made it too easy to toss some of the most basic
user-experience tenets by the wayside.
“When you’re getting pressure from all around and see white
space, the urge is to fill with more options but is antithetical to
what the user wants,” said Dan Maccarone, co-founder of Charming Robot, a
design agency whose current clients include ABC News, Mental Floss and
Backstage.
A few of the more offensive tactics:
Video autoplay Nobody likes a video that
launches automatically. And yet, from the Washington Post to ABC News,
they’re everywhere. “Video is sexy for advertisers, but not for users,”Slideshows Every single article on the Huffington Post has one. ...“If they can convert that one person to going a slideshow of 20 photos, they can count that traffic as 21 pageviews,”...
Links between paragraphs...
http://digiday.com/publishers/publishers-cut-design-corners/
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