MPA reporting: New York, NY (March 28, 2013) — In her opening remarks this morning at Swipe 2.0 (swipe.magazine.org),
the premier digital conference produced by MPA - The Association of
Magazine Media, Mary Berner, President and CEO, MPA, declared six
reasons why there has never been a better time to work in
magazine-branded media...
...
According to AAM, just 3 years ago, only 51% of publishers were
distributing their content on mobile devices. That number is now 90%
with the remaining 10% scheduled to develop mobile optimized content
before the year is out. It is no longer accurate or appropriate to talk
about ourselves exclusively as "magazines" which to most people
connotes just print—because it doesn’t begin to measure our reach.
Instead, we and others—the press, the advertising community, and Wall
Street, for starters—need to think about, calculate and interpret the
entire business and footprint of Magazine Media because our readers’
desire for magazine branded content transcends any one platform.
OK.
So you may be thinking…so what? All media distribute content across a
bunch of platforms. What makes Magazine Media so special? Why do I
believe that Magazine Media will not only survive, but flourish in this
wild west of a media landscape, when so many others think our best days
are behind us?
Let me give you six reason--reasons informed by a
huge range of third-party consumer behavior insights and proprietary
research from our member companies, analysts and allied
associations--six reasons why it is the best time to be in the business
of Magazine Media.
1. Powerful Brand Relationships
2. Growing Consumer Demand
3. Advertising "Wantedness"
4. Print Appeal
5. Digital Opportunity
6. Content Is (Still) King
http://www.magazine.org/industry-news/press-releases/mpa-press-releases/six-reasons-why-its-great-time-be-magazine-media
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