The chart that explains media’s addiction to print

gigaom reporting:
The past few weeks have seen some fairly dramatic moves by newspaper chains in both the U.S. and Canada, who have chosen to stop printing their papers on certain days in an attempt to save money. But in most cases this has been a result of what Ken Doctor has called a “forced march” towards digital, rather than a choice to embrace the online world at the expense of print. A single chart used by veteran internet analyst Mary Meeker in a presentation this week illustrates why that decision is so difficult: because print is still a massive source of advertising revenue. But the chart also shows why the print-based media industry is so afraid of the future — because that source is rapidly dwindling.
The chart is fairly simple: it shows the amount of time spent by users on various forms of media — including print, television, the internet and mobile — compared with the amount of money spent by advertisers on that medium. Although there are obviously areas of overlap (since most newspapers have websites that include advertising, for example) the magnitude of the gap between the amount of time spent on print media vs. the amount of money spent there is fairly dramatic. Even though people spend less than 10 percent of their time with newspapers and magazines, advertisers devote 25 percent of their spending to them.
http://gigaom.com/2012/06/01/the-chart-that-explains-medias-addiction-to-print/?utm_source=Daily+Buzz&utm_campaign=8c99f2a243-_nb_DB_06-04-2012&utm_medium=email