Monday, March 26, 2012

Why Do Magazines Look So Terrible on the iPad 3?

Mashable reporting: As with any high-profile product release, Apple’s new iPad device has been peppered with complaints since reaching consumers’ hands on March 16. Among them: that magazines look terrible on the iPad 3′s high-resolution display.
The complaints were first brought to light by Tumblr blogger Jamie Billett. He pointed out that in the New Yorker‘s iPad app, the text on some pages is rendered as HTML, and the text on other pages is rendered as an image (.png) file. The latter pages now appear “badly aliased” — i.e. conspicuously pixelated — throughout the app because the images haven’t been formatted to accommodate the iPad 3′s 2048 x 1536-pixel resolution, he complains. (The iPad 2, by comparison, has a resolution of 1024 x 768 pixels.)
The New Yorker and other Conde Nast title have taken the heat for looking poor under the new display, but they’re not alone. Titles from other magazine publishers — we looked at Time magazine and Sports Illustrated from Time Inc., and at Esquire and O: The Oprah Magazine from Hearst — all suffered from the same problems.
The only exception? Vogue, which launched its iPad edition the same day the iPad 3 hit stores. The title planned its debut in conjunction with the tablet’s release, and thus was able to optimize for the iPad’s “retina display” ahead of time, a Conde Nast spokesperson told us. The spokesperson added that the company is “working to optimize the rest of our digital edition portfolio over the next few weeks.”
http://mashable.com/2012/03/26/magazines-ipad-3-resolution/

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