poynter reporting:
A chart making the rounds
this week showed that annual newspaper advertising revenue has fallen
from a high of more than $60 billion around 2000 to about $20 billion in
2011. Stunning, yes.
Put that chart against ASNE’s annual survey of newspapers’ newsroom
employment and you see see something else: Newspapers employ about the
same number of journalists as in the late 1970s, and they’re paying for
them with roughly the same amount of advertising revenue as in the
1950s.
How’s that for confirmation that journalists are doing more with less?
The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion.
Now, some of that decline has been made up with digital ad revenue,
which according to Poynter’s Rick Edmonds adds about $3 billion to the
$21 billion from print.
http://www.poynter.org/latest-news/mediawire/165194/numbers-show-that-newspapers-are-indeed-doing-more-with-less/
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