Thursday, March 8, 2012

Numbers show that newspapers are indeed doing more with less

poynter reporting:
A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes.
Put that chart against ASNE’s annual survey of newspapers’ newsroom employment and you see see something else: Newspapers employ about the same number of journalists as in the late 1970s, and they’re paying for them with roughly the same amount of advertising revenue as in the 1950s.
How’s that for confirmation that journalists are doing more with less?
The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion.

Now, some of that decline has been made up with digital ad revenue, which according to Poynter’s Rick Edmonds adds about $3 billion to the $21 billion from print.
 http://www.poynter.org/latest-news/mediawire/165194/numbers-show-that-newspapers-are-indeed-doing-more-with-less/

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