Mobile devices bolster 'lure of traditional news brands'

journalism.co.uk reporting: More than a quarter of Americans receive news via mobile devices, with digital news consumers "more likely" to access articles directly from a news website or app on a regular basis than from social media links, according to a US report.
The annual State of the Media report from the Pew Research Center's Project for Excellence in Journalism, now in its ninth year, found that 27 per cent of Americans surveyed receive news via a mobile device, which has been credited with "strengthening the bond with traditional news brands".
According to the report, which asked more than 3,000 adults in the US how news is accessed on digital devices, the highest amount of respondents (36 per cent) said they go direct to a news outlet's website or app "very often", which rises to 38 per cent when looking at tablet users alone.
This is compared to 9 per cent who said the same for accessing news via social media links.
A total of 32 per cent said they use search to access news "very often" while 29 per cent "use news organising sites like Topix or Flipboard".
When looking at the results for users on desktop/laptop computers, both access to news direct from a news site and via search achieved the same results with 30 per cent each.
The report also highlighted "the extent to which technology intermediaries now control the future of news"  and the "closer financial ties between technology giants and news".
http://www.journalism.co.uk/news/report-news-websites-and-apps-bigger-entry-point-than-social-media/s2/a548420/