Poynter reporting:
The Newspaper Association of America has posted its final tally of newspaper advertising statistics for 2011, and as expected, it is not a pretty picture.
Total advertising revenue was down 7.3 percent, a percentage point
worse than in 2010. Print advertising was off 9.2 percent year-to-year.
Digital advertising revenue, after a comparatively weak fourth quarter, grew 6.8 percent for the year.
So the industry posted total ad revenues of $23.9 billion, a decline
of $1.9 billion from the previous year. NAA does not have current
numbers on circulation revenue and is only starting to assemble data on
revenue from such activities as contract printing, events, or social
media assistance to businesses.
Figure that those add roughly $10 billion, making newspapers a $34 billion industry. Google alone, by contrast, recorded revenues of $37.9 billion for 2011.
In updating numbers released previously for the first three quarters, NAA identified two shifts occurring late in the year.
Digital grew by only 3.1 percent in the fourth quarter, less than half the rate of growth in any of the earlier quarters.
http://www.poynter.org/latest-news/business-news/the-biz-blog/166454/newspaper-advertising-was-down-7-3-percent-almost-2-billion-in-2011/
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