Condé Nast Aims To Unify Tablet And Mobile Magazine Production

paidcontent reporting:

Wired and GQ magazine publisher Condé Nast is amongst those now seeking a cost-effective cross-platform tablet production workflow for the blossoming number of new devices, after earlier implementing an iPad-specific strategy.

The publisher pioneered tablet magazines when it built out an early iPad design on Adobe Digital Publishing Suite in 2010. But now Nook, Kindle Fire and multiple Android tablets and mobiles of various shapes, which would compel additional production investment, are requiring a re-think.

“Bringing it all together in to a cohesive workflow has been a real challenge for us. It’s been tough - there’s a lot more work,” Condé‘s content innovation VP Scott Dadich said during a briefing in which the publisher courted London advertising buyers on Wednesday.
“Frankly, the technology really hasn’t caught up to that notion of a high-fidelity design that is adaptive. The adaptive web is teaching us a lot about what that’s going to look like. We’re working toward liquid layout with our friends at Adobe (NSDQ: ADBE). It has springs and cushions in it so it can fit on different screens with the same kind of experience.”

Several media operators have been here before. Having built out its iPlayer video service for a dozen unique platforms by 2010, the BBC, fed up with the investment required for each new device, re-coded the service as a one-size-fits-all HTML product, carryable by any web-enabled gadgets.
An upcoming upgrade to Adobe InDesign, the software many publishers to use to lay up pages for print and for tablets through Adobe Digital Publishing Suite, helps magazine designers make pages that adjust for different device sizes by leveraging “liquid layout rules” through HTML5. They no longer have to redesign for each separate platform...
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