Nielsen reporting:
Born sometime between the launch of the VCR and the commercialization
of the Internet, Americans 18-34 are redefining media consumption with
their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report,
this group—dubbed “Generation C” by Nielsen—is taking their personal
connection—with each other and content—to new levels, new devices and
new experiences like no other age group.
The latest Census reports that Americans 18-34 make up 23 percent of
the U.S. population, yet they represent an outsized portion of consumers
watching online video (27%), visiting social networking/blog sites
(27%), owning tablets (33%) and using a smartphone (39%). Their
ownership and use of connected devices makes them incredibly unique
consumers, representing both a challenge and opportunity for marketers
and content providers alike. Generation C is engaging in new ways and
there are more touch points for marketers to reach them.
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