US publishers emphasise print on Sundays

wan/ifra reporting:
Sunday is not a day of rest when it comes to newspaper sales in the US. The newly published annual Pew report on the state of the American media has highlighted that despite the problems that print newspapers are facing in the US, Sunday print editions are continuing to do relatively well. Sunday circulation has stabilised and has even gone up at some papers. What’s more, Pew writes that as print ad revenues plummet, Sunday preprint insert advertising has proved comparatively resilient.
Presumably to capitalise on this trend, the Wall Street Journal has established a partnership with 62 local papers, which each weekend publish between two and four pages of content about business and personal finance produced by WSJ writers. Jeff Roberts writes for paidContent that the articles are not reproduced from the Journal, but written specifically to target a wider, lower-earning audience.
The scheme is said to benefit both the Journal and its partners on lucrative Sunday editions. According to Roberts, several local papers work with the Journal to share revenue from national advertisers. The WSJ also profits from increased exposure to its partners’ combined audience of over 7 million readers. Roberts writes that according to David Crook, editor of WSJ Sunday, “revenue from Wall Street Journal Sunday is growing even though circulation has peaked" and "the program is a way to introduce the brand to millions of new readers.”
However, paidContent writes that although the Journal will provide material for local print newspapers, it will not produce content for their websites. Despite the fact that one on the Journal’s partners states explicitly “we would love to get the online version” Crook justifies this decision, saying, “we need to grow our digital base as much as they need it.”
http://www.sfnblog.com/2012/03/20/us-publishers-emphasise-print-on-sundays