Monday, June 13, 2011

Why Brands Need a Digital Customer Experience Strategy To Stay Competitive

Mashable/Forrester reporting:
A few years ago, having a digital customer experience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey. If you think customer experience is important, and digital channels are core to delivering those experiences, isn’t it time to make it a strategic priority?
A few years ago, having a digital customer experience strategy meant having a website strategy. But in today’s reality, successfully delivering a cohesive experience that meets and exceeds expectations requires a more thoughtful approach that considers the entire customer journey. If you think customer experience is important, and digital channels are core to delivering those experiences, isn’t it time to make it a strategic priority?
http://mashable.com/2011/06/09/digital-experience-strategy

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