Google finds 80% of UK smartphone owners use local search

newmediaage reporting:
Over 80% of UK smartphone owners search for local information, according to research by Google and the Mobile Marketing Association.

The study, conducted by Ipsos and TNS Infratest, also found that over half of smartphone owners access the internet via their phone every day.
81% have searched for local information such as nearby facilities, four out of five subsequently ta
Meanwhile, 55% of UK smartphone owners use the mobile web every day, while 49% said they use it multiple times a day.
Mobile commerce is also increasing in popularity, according to the online survey of mobile consumers across 30 countries.
http://www.nma.co.uk/3027570.article?cmpid=NMAE01&cmptype=newsletter&email=true