Digital news operations used to think of their CMS as their one-stop shop: a tool that would do everything one might want to do with one’s content. It would be the place where editors could assign stories, reporters could draft stories, multimedia mavens could store their videos, online producers could program section fronts, community managers could manage comments and more. News organizations would judge potential CMSes by how many different features the software had, rather than by how well the software accomplished any particular function.
We’ve finally begun to accept that no single CMS can handle all of a digital news organization’s content functions. A good content management system today is designed to interact with lots of other software. There’s now a genuine expectation that a CMS will play nicely with videos stored on YouTube, or comments managed by Disqus, or live chats embedded from CoverItLive. Other environments such as Facebook, Twitter and Tumblr come with their own suites of tools. And increasingly, what we call a “content management system” is actually a combo of multiple tightly-integrated systems.
...There is a growing understanding that content management systems should be “beautiful”...