Three companies answer 6 key questions about their iPad app development

Poynter reporting:
It’s been just over a year since the launch of the iPad, and organizations that took a “wait and see” approach to developing apps are starting to jump in. If you’re at one of those places, there are a number of questions to address before you get started. While no solution will fit all situations, the questions are the same.
Here’s how three very different organizations — CNN, the News & Record in Greensboro, N.C., and Better Homes and Gardens — answered six key questions as they developed their first apps for the iPad.
The first question when considering an iPad app is obvious, but not necessarily simple to answer: What are you trying to achieve?
...
Three new apps, three very different processes, and all three are pleased with where they arrived. And all say it was a tremendous learning experience.
Brewer’s advice for news organizations that are just getting started: “I would not dump a lot of money into it until you have a full-on strategy for paid [content],” he said. “This was just something we could get out there and dabble with and see what happens.”
Gump said that a company should know what it’s trying to accomplish before building an app. “Not every company needs an iPad app — although most would probably benefit,” he said.

http://www.poynter.org/how-tos/digital-strategies/135271/three-companies-answer-6-key-questions-about-their-ipad-app-development