BBC reporting: Facebook use among over-50s in the UK has risen faster than any other group, according to research firm Nielsen.
Overall, membership of the social network grew 41% between 2009 and 2011. Among older users the figure was 84%.The trend was similar for Twitter, although unlike Facebook, younger users appear to have drifted away.
Nielsen's findings contradict research published earlier this month that suggested the site's popularity was dwindling in the UK and USA.
The latest study was commissioned by the UK Online Measurement Company (UCOM), which is funded by advertisers and media agencies.
Its measurements are based on the behaviour of panel of internet users, both at home and in work.
The research found that, in May, 26.8 million people in the UK visited Facebook, propelling it past Microsoft's combined sites - MSN, Windows Live and Bing. Only Google was more popular, said Nielsen.
Twitter enjoyed a record month, reaching 6.14 million unique visitors - a 34% increase on the previous month. The number of women aged over 65 using the site grew by 96% over the same period. Business network LinkedIn clocked-up 3.59 million unique UK visitors in May - 57% more than in April...
If accurate, the growth among older users is likely to be welcomed by advertisers, keen to tap the wealthy demographic.
"The younger audience, under 25, monetize very badly," said Simon Spaull, chief development officer at advertising agency TBG Digital.http://www.bbc.co.uk/news/technology-13925893
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