The Case Against Having a Social Media Department

Mashable reporting:

If you’re a marketer looking to make more inroads into social media — and who isn’t? — you might want to take a look at the infographic below.
SimpliFlying examined the social media practices of big players in the airline industry and found that integrated is better than dedicated. What’s the difference? An integrated staff means multiple people working together without a “social media department.” Dedicated means there is such a department.
As the infographic shows, airlines with an integrated model tend to perform better than those with a dedicated staff. In this case, social media prowess was calculated by taking into account Twitter followers, Facebook fans and Klout scores. While these results are particular to the airline industry, it’s worth taking them into account no matter what you’re marketing. After all, what flies for one industry could very well fly for another.
Click here for a video narration of this infographic.
http://mashable.com/2011/06/10/case-against-social-media-department-infographic