Social media today reporting:
Forrester has released a new report, Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation, which you can also find as a new chapter in the newly updated paperback version of the Groundswell book. Sean Corcoran said that, “the biggest insight that came from this research is that, no matter what industry your company is in, what geographies you reside in, or what audience you’re targeting, large organizations tend to go through common stages of change as they adopt and use social technologies for business.” They were able to place all the companies they interviewed into 5 categories on a progression.
First, there are the Laggards (aka the dormant stage). Forrester estimates that 20% of companies are currently not using any social media. This is a very small number when you think the reverse that 80% are users.
Next comes the testing stage...
Finally the Innovators are truly empowering their employees. At this stage, “all relevant employees have been trained and empowered to use social media – essentially “organized distribution” – though centers of excellence are still needed.” Forrester writes that only a few companies, such as Zappos, have even just entered this stage but they expect many more to follow over the course of the next year.
http://socialmediatoday.com/billives/305522/five-stages-social-media-maturity?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
No comments:
Post a Comment