Forbes reporting:
While eBooks are offering a new way for beginning novelists to break in and build an audience through platforms like Amazon’s Kindle, people who just want to share their enthusiasm for hobbies, cooking, high school science projects and home improvement tips are taking advantage of a different platform to write and sell do-it-yourself books delivered via the Web and through Apple’s iBook reader.
Instructables was started in 2005 (incorporated in 2006) by M.I.T. PhD Eric J. Wilhelm, who earned his degree in mechanical engineering and had a passion for sharing how to do unusual experiments.
He developed Instructables as a way to encourage others to post their own experiments, projects, recipes and more. Instructable books are largely accessed via the web site, where they can be read online. But the number of readers choosing to download content as ePubs to iBooks is growing rapidly. According to Wilhelm, visitors have downloaded 750,000 ePubs to date. (The site attracts 10 million viewers monthly.)
Submissions from authors are reviewed by editors and posted so that they can be read online at no cost. Many can also be downloaded as an ePub for iBooks reader app for iPad and iPhone. The subscription to the site is free. If readers want to “go pro” this can cost from $1.95 a month to $39.95 for 2 years (or $1.65 per month). Pro memberships provide unlimited downloads of Instructable ebooks, which are all priced between free and $1.99, depending on the eReader.
http://blogs.forbes.com/johnfarrell/2011/06/07/ebook-evolutions-instructables
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