paidContent reporting:
In a New Year’s letter to employees, Hearst Magazines president David
Carey writes that the company has nearly 800,000 monthly digital
subscribers in the U.S. “across iPads, Nooks, Kindle Fires and Android
devices–the highest in the industry.” Hearst charges separately for its
print and digital editions, and Carey writes, “More than 80 percent of
our digital subscribers are new to our files, and their engagement
levels meet or exceed the high levels we see from our print products.”
The “nearly 800,000 figure” falls short of the million digital subscriptions that Carey said was the company’s 2012 target in last year’s letter.
(Last year, Carey did not break out how many digital subscriptions the
magazines had.) The list of platforms also underscores how digital
magazine reading changed in 2012: Last year, Carey mentioned
subscriptions across “iTunes, Zinio, Nook, Amazon and Next Issue Media.”
This year, Zinio, which is reportedly up for sale (and still without a buyer after six months), and magazine publisher joint venture Next Issue didn’t make the list.
Carey tells AdAge,
“When I issued the one million goal, we had mid-300,000 e-subs in
house, and while I knew it was going to be a real stretch, it was the
right, super aggressive number to shoot for.”
A few other highlights from the letter: Carey says the company had
186 million monthly mobile page views by the end of 2012, up from 39
million in 2011; foodie site Delish.com introduced a print special
that was sold with six titles at Wal-Mart, producing a 22 percent lift
in single-copy sales; Hearts plans to “‘future-proof’ its digital
business model at account for mobile viewing.
http://paidcontent.org/2013/01/02/hearst-touts-nearly-800000-monthly-digital-u-s-subs-short-of-1-million-goal/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=4de4f57010-nl_DB_01_03_2013&utm_medium=email
Thursday, January 3, 2013
2013: Content Gets a Ride as King
Mediashift reporting:
(Quality) Content Will be King
"Experts" once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content.BuzzFeed, which cut its teeth on quick-hit viral images, has been producing serious political journalism. Gawker has moved into longer-form analytical writing. Tumblr, Facebook, Flipboard and other aggregators have been hiring experienced editorial managers who know how to create and present stories.
On the marketing side, media companies like Forbes, The Atlantic's Quartz, as well as Gawker and BuzzFeed, have been offering advertorial content to sponsors placed within the editorial stream.
Those sponsors, often major consumer-facing companies like Best Buy, Remington, Starbucks or Walmart, are employing "content strategists" to help create winning arrays of words, images and video, wrapped with social media, to attract traffic, start conversations, and impart a glow to the brand.
It's almost a step back to the past, when sponsors like Texaco had singing servicemen to kick off Milton Berle and other hit TV shows, and the sponsor message was also part of the entertainment or information.
We're going to see more pushes for more quality content in 2013.
Corollary: Video Content Rises
Web-based video consumption is fast-rising, as access to high-speed bandwidth increases -- 76 percent in the U.S. alone since last year -- and people use more powerful mobile devices.Major purveyors such as Amazon, Netflix and Hulu have brought more content to the Web and, as they compete to cut pricey content deals, are also starting to delve into their own original programming.
http://www.pbs.org/mediashift/2013/01/2013-content-gets-a-ride-as-king003.html?utm_source=MediaShift+Daily&utm_medium=email&utm_campaign=52297061d1-RSS_EMAIL_CAMPAIGN
Turnover of electronic media doubled since 2001 in Finland
Statistics Finland reporting:
http://www.stat.fi/til/jvie/2011/01/jvie_2011_01_2012-12-12_tie_001_en.html
Over the 2000s, the growth of the mass media
market has hinged mostly on electronic media. The combined turnover
of television, radio and web media has doubled. Printed media and
especially recorded media were in 2011 only barely over the level
at the start of the millennium.
The development of mass media market, 2001=100
http://www.stat.fi/til/jvie/2011/01/jvie_2011_01_2012-12-12_tie_001_en.html
Finland Doubled Tablet Usage in 2012
eMarketer reporting:
Though penetration is still low in the Scandinavian country, the population of Finland was more than twice as likely to use a tablet in 2012 as it was the year before.
In 2011, according to market research firm Taloustutkimus Oy—Finland, just 5% of people in Finland ages 15 to 79 used a tablet. By 2012, the proportion was up to 12%.
Though penetration is still low in the Scandinavian country, the population of Finland was more than twice as likely to use a tablet in 2012 as it was the year before.
In 2011, according to market research firm Taloustutkimus Oy—Finland, just 5% of people in Finland ages 15 to 79 used a tablet. By 2012, the proportion was up to 12%.
Tuesday, January 1, 2013
2013 Predictions From Online Ad, Marketing Experts
onlinemedia daily reporting: Welcome to online advertising and marketing
in 2013, where opt-in push advertising -- rather than pull -- becomes
the norm, as consumers feel more comfortable allowing brands to
recognize location, intent and preferences through devices.
Sensors will aggregate data from siloed campaigns that feed into one analytics platform, crunching numbers and spitting out data into CRM and online ordering systems.
Data and content will customize the Web to determine on the fly the best campaign that speaks to consumers. It all centers on personalized content with each new search query or visit to brand Web sites or social network pages.
In 2013, the "E" in SEO transforms from engine to experience on desktop and mobile devices, as brands that purchased branded top level domain names prepare to launch them.
Online advertising sits on the brink of a technological revelation. From Adobe to BlueKai to WordStream, executives weigh in to provide insight on how they think online advertising and marketing industry media trends will evolve in 2013.
Sid Shah, director of business analytics at Adobe, believes the explosion of content will surface in the "living room on the go" as licensing rights and better monetization capabilities enable seamless content portability for consumers. It will support the spike in mobile traffic and drive digital advertising. By the end of 2013, one in three paid clicks could come from a tablet or smartphone.
"Cross-channel and cross-device measurement will become paramount, and the industry can expect continued evolution of cross-channel measurement of products, reporting and analytics," Shah said.
Sensors will aggregate data from siloed campaigns that feed into one analytics platform, crunching numbers and spitting out data into CRM and online ordering systems.
Data and content will customize the Web to determine on the fly the best campaign that speaks to consumers. It all centers on personalized content with each new search query or visit to brand Web sites or social network pages.
In 2013, the "E" in SEO transforms from engine to experience on desktop and mobile devices, as brands that purchased branded top level domain names prepare to launch them.
Online advertising sits on the brink of a technological revelation. From Adobe to BlueKai to WordStream, executives weigh in to provide insight on how they think online advertising and marketing industry media trends will evolve in 2013.
Sid Shah, director of business analytics at Adobe, believes the explosion of content will surface in the "living room on the go" as licensing rights and better monetization capabilities enable seamless content portability for consumers. It will support the spike in mobile traffic and drive digital advertising. By the end of 2013, one in three paid clicks could come from a tablet or smartphone.
"Cross-channel and cross-device measurement will become paramount, and the industry can expect continued evolution of cross-channel measurement of products, reporting and analytics," Shah said.
http://stevebuttry.wordpress.com/2012/04/06/dear-newsroom-curmudgeon/
Buttry diary reporting:
Dear Newsroom Curmudgeon,
I sometimes share your anxiety and occasionally share your concerns about some of the changes in journalism. I learned journalism in the old school, same as you. I am steeped in the same values of accuracy, fairness, dogged reporting and good writing that you cherish. But I’m having as much fun as I’ve ever had in more than 40 years in journalism, I have as high regard for my colleagues’ work as ever and I’m as optimistic as I’ve ever been about the future of journalism and the news business. If you would like work to be fun again, if you’d like to be optimistic again (or, if you never were, to finally be optimistic), I’m writing to tell you about the fun and optimism that I find in journalism.
I wrote about you last fall, but you probably didn’t read that blog post. You’re probably not a regular reader of my blog or a regular user of Twitter, where a lot of journalists learned about that post. Maybe you’re reading this because a colleague emailed you a link or printed it out for you. That’s OK. I’m writing this because an editor asked me recently how to deal with curmudgeons who resist learning the skills, tools, techniques and principles of digital journalism. I gave him an answer off the cuff and sent him a link to that earlier blog post. But upon reflection, I think the best way to deal with a curmudgeon is to talk candidly and directly with him or her. So I’m doing that.
I’m going to speculate on some possible reasons for your resistance and address them (it’s informed speculation, because I’ve heard from lots of curmudgeons as I’ve evangelized for digital journalism, and some of your peers don’t hold much back):
Reason #1: Quality. You may be resisting digital journalism because you think journalism was so great back in the day and today’s journalism just doesn’t measure up...
http://stevebuttry.wordpress.com/2012/04/06/dear-newsroom-curmudgeon/
Dear Newsroom Curmudgeon …
April 6, 2012 by Steve Buttry
I sometimes share your anxiety and occasionally share your concerns about some of the changes in journalism. I learned journalism in the old school, same as you. I am steeped in the same values of accuracy, fairness, dogged reporting and good writing that you cherish. But I’m having as much fun as I’ve ever had in more than 40 years in journalism, I have as high regard for my colleagues’ work as ever and I’m as optimistic as I’ve ever been about the future of journalism and the news business. If you would like work to be fun again, if you’d like to be optimistic again (or, if you never were, to finally be optimistic), I’m writing to tell you about the fun and optimism that I find in journalism.
I wrote about you last fall, but you probably didn’t read that blog post. You’re probably not a regular reader of my blog or a regular user of Twitter, where a lot of journalists learned about that post. Maybe you’re reading this because a colleague emailed you a link or printed it out for you. That’s OK. I’m writing this because an editor asked me recently how to deal with curmudgeons who resist learning the skills, tools, techniques and principles of digital journalism. I gave him an answer off the cuff and sent him a link to that earlier blog post. But upon reflection, I think the best way to deal with a curmudgeon is to talk candidly and directly with him or her. So I’m doing that.
I’m going to speculate on some possible reasons for your resistance and address them (it’s informed speculation, because I’ve heard from lots of curmudgeons as I’ve evangelized for digital journalism, and some of your peers don’t hold much back):
Reason #1: Quality. You may be resisting digital journalism because you think journalism was so great back in the day and today’s journalism just doesn’t measure up...
http://stevebuttry.wordpress.com/2012/04/06/dear-newsroom-curmudgeon/
Who killed Newsweek? Tina Brown can’t just blame the internet
The Spectator reporting:
So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.
Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time and Newsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.
In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America. In 1963, a year before Lyndon Johnson’s Civil Rights Act, it dispatched 40 researchers to conduct 1,250 interviews for a special issue titled ‘The Negro in America’. It was a brilliant example of the kind of show-don’t-tell journalism that American newsweeklies used to do so well — a powerful indictment of segregation, told in people’s own words without polemic. In 1967 Newsweek published ‘Thanksgiving at Dak To’, a powerful report by Edward Behr with a photo-essay by Brice Allen which showed piles of American corpses in the carnage of Hill 875. It showed mainstream America the reality of failure in Vietnam years before it became a political commonplace.
...Things started to come unstuck under Jon Meacham, a devoted Episcopalian Christian with an eclectic interest in American history who became editor-in-chief in September 2006. It was under Meacham that Newsweek embarked on the fatal path from news to views. Columnists like George Will and Anna Quindlen had always been an important feature. But as profits began to slide, Meacham hatched a strategy to make Newsweek a ‘magazine of ideas’, with more blocks of text and fewer pictures to signal high seriousness. The idea was to compete with the Economist for the clever, rich readers....
http://www.spectator.co.uk/features/8802851/who-killed-newsweek/
So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.
Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time and Newsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.
In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America. In 1963, a year before Lyndon Johnson’s Civil Rights Act, it dispatched 40 researchers to conduct 1,250 interviews for a special issue titled ‘The Negro in America’. It was a brilliant example of the kind of show-don’t-tell journalism that American newsweeklies used to do so well — a powerful indictment of segregation, told in people’s own words without polemic. In 1967 Newsweek published ‘Thanksgiving at Dak To’, a powerful report by Edward Behr with a photo-essay by Brice Allen which showed piles of American corpses in the carnage of Hill 875. It showed mainstream America the reality of failure in Vietnam years before it became a political commonplace.
...Things started to come unstuck under Jon Meacham, a devoted Episcopalian Christian with an eclectic interest in American history who became editor-in-chief in September 2006. It was under Meacham that Newsweek embarked on the fatal path from news to views. Columnists like George Will and Anna Quindlen had always been an important feature. But as profits began to slide, Meacham hatched a strategy to make Newsweek a ‘magazine of ideas’, with more blocks of text and fewer pictures to signal high seriousness. The idea was to compete with the Economist for the clever, rich readers....
http://www.spectator.co.uk/features/8802851/who-killed-newsweek/
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