ProPublica’s readers like its long stories

Poynter reporting: Richard Tofel writes that 90 percent of people who responded to ProPublica’s readers survey are happy with the length of its stories. “Our longer features and investigations remain our most regularly read content, with engagement with our long-form stories growing from 79 percent in 2008 to 81 percent in 2010 to 86 percent in 2011.”
ProPublica’s not alone here. Long-form journalism is benefiting from new technologies (the iPad) and Web services (Instapaper, Read It Later), curation services (Longreads, Longform) and products (Kindle Singles, Byliner, The Atavist). Some stories on this trend:

• How Byliner aims to discover great writers (Poynter)
• A writer turns to The Atavist to publish his story after magazines turned it down (Nieman Reports)
• Research shows people are using tablets to go in-depth on news (Project for Excellence in Journalism)
• Publishers, including The Huffington Post, turn to ebooks to capitalize on trending news, archived content (Poynter)
• People don’t just save long articles to read later (Nieman Journalism Lab)
• How technology is renewing attention to long-form journalism (Poynter) 
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