Nielsen reporting:
Facebook and apps from Google like Gmail and the Android Market are
the most popular smartphone apps among Android owners 18 years and older
in the U.S. according to Nielsen’s latest research on smartphone usage.
To rank mobile apps by active reach, that is, by the percentage of
Android owners who used the app within the past 30 days, Nielsen
analyzed usage data from its proprietary device meters on the
smartphones of the thousands of consumer panelists who agreed to be part
of Nielsen’s ongoing Smartphone Analytics research.
Staying Social
Facebook’s popular app is the most active among Android owners 18-24 and
25-34, who both hover at around an 80 percent active reach.
Additionally, more than three quarters of users 35-44 used the app
recently as well.
Google’s YouTube app gets heavy usage from Android smartphone owners
18 -24: 64 percent have used it in the past 30 days, compared to 56
percent and 51 percent of 25-34 and 35-44 year olds. A preference for
media apps with a social dimension (e.g. Words with Friends) among the
18-24 set is also reinforced by their sizable usage of music and video
apps (e.g. Pandora) compared to older demographics.
Play Time
Not just for the kids, the ubiquitous game, Angry Birds, appeals more to
those 35-44 when compared to other age groups: 35 percent of them have
used the app in the last 30 days, while only 22 percent of those 18-24
and 29 percent of 25-34 year-olds launched the game.
Apps and More for Sale
Apart from gaming, the 35-44 segment demonstrates a greater inclination
to shop using the Amazon AppStore: 24 percent of them used the app in
the last 30 days, while only 14 percent of those 18-24 did the same.
Groupon appeals more to those 25-34, not even making the top 20 ranking
for those 18-24. A similar trend was found on Google+: active reach was
higher for those 25 and older when compared to the 18-24 demographic.
http://blog.nielsen.com/nielsenwire/online_mobile/app-happy-with-android-the-most-popular-android-apps-by-age/
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