NiemanJournalismLab reporting: Owni “doesn’t carry advertisements and publishes all of its content
under a Creative Commons license. Selling products — including e-books —
is its big bet.”
Visit Owni.fr and adjacent to its logo,
among French words and enticing graphics, is its English tagline: News,
Augmented. The words reflect the website’s ambitious spirit, its dictum,
and manifesto: to present news with an added layer of digital bonuses —
maps and apps and interactive infographics. An intriguing red circle on
a tiny pull string hangs from the top of our homepage. Scroll over the
circle and the OwniShop logo appears. Move it away, and the logo vanishes.
This understated, almost coy advertising strategy mirrors Owni’s
tentative ebook sales strategy. Though ebook sales in France are rapidly
picking up, especially with the Kindle store opening this past October,
Owni is the first media outlet in France to sell ebooks as part of its
core editorial output.
http://www.niemanlab.org/2011/12/from-nieman-reports-for-french-news-site-owni-ebooks-arent-just-a-side-project/?fromfloater
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