clay shirky reporting:
The ‘analog dollars to digital dimes’ problem doesn’t actually seem
to be a problem. It seems to be a feature of reality. Digital revenue
per head is not replacing lost print revenue and, barring some
astonishment in the advertising market, it never will. There is no
supply-side scarcity to boost margins; power over aggregation has moved
from producer to consumer; advertisers prefer selling cameras and shoes
on purpose-built sites; readers feel the same about finding jobs and
dates; and there are few commercial or geographic restraints on
competition. The market values analog readers more highly than digital
ones because the market is right.
Seeing this, several people have started looking for ways to exit
that market. One of the most widely circulated of these ideas is David
Swenson and Michael Schmidt’s proposal that newspapers be subsidized the
way colleges or foundations are.* Steve Coll followed this with a suggestion that commercial papers be allowed to reinvent themselves as non-profits.*
The intuition common to such proposals is that advertising revenues
can no longer be relied on to fund serious reporting. (Gadget reviews
and celebrity coverage, yes, but not the police beat.) Evidence entered
for this thesis includes the decline in print’s commercial fortunes*, the attendant downsizing of newsrooms—already 30% smaller, on average, than a decade ago*—and the outright collapse of papers like the Rocky Mountain News, Albuquerque Post, and Cincinnati Post.*
...
Buy a newspaper. Cut it up. Throw away the ads. Sort the remaining
stories into piles. Now, describe the editorial logic holding those
piles together.
If you’ve picked a general interest paper, this will be hard. I
recently learned, from a single day’s paper, that a bombing in Kirkuk
killed 27, that Penelope Cruz has only good memories of filming Pirates of the Caribbean
while pregnant, that many U.S. business hotels are switching to
‘shower-only’ bathrooms, and that 30-year fixed mortgages fell from
4.63% to 4.61% the week before.........
http://www.shirky.com/weblog/2011/07/we-need-the-new-news-environment-to-be-chaotic/
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