Nielsen reporting: From Volkswagen’s adorable Darth Vader-inspired Super Bowl spot to
Purell’s memorable placement on The Big Bang Theory, Nielsen names the
top advertisements and integrations of the year. The lists demonstrate
that reality and scripted shows continued to find innovative ways to
integrate brands into their broadcast primetime programming. The best
liked ads reflect the enduring value of traditional ad elements that
have withstood the test of time – strong creative, simple and engaging
messaging, and a solid emotional connection.
http://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-tops-of-2011-advertising/
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