Friday, December 30, 2011

Nielsen’s Tops of 2011: Advertising

Nielsen reporting: From Volkswagen’s adorable Darth Vader-inspired Super Bowl spot to Purell’s memorable placement on The Big Bang Theory, Nielsen names the top advertisements and integrations of the year. The lists demonstrate that reality and scripted shows continued to find innovative ways to integrate brands into their broadcast primetime programming. The best liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection.
http://blog.nielsen.com/nielsenwire/media_entertainment/nielsens-tops-of-2011-advertising/

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