“We are pleased with the number of subscribers we have acquired to date, as initial volume has meaningfully exceeded our expectations,” said the company’s president and CEO, Janet L. Robinson.
...those 100,000 subscriptions include the 99-cent introductory offer promotion but not those tied to print subscriptions or a promo offered by Lincoln giving readers free access.
...The company also reported that total digital revenues increased 6.1 percent to $95.9 million from $90.4 million, with digital advertising increasing 4.5 percent from $80 million to $83.6 million. However, that growth couldn’t offset the 7.5 percent decline in print advertising revenues for the quarter.http://www.adweek.com/news/press/new-york-times-co-has-100000-paid-digital-subscribers-130844
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