Poynter Institute
The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily’s content is lacking, that superior content is available elsewhere online for free and the expectation that apps are purchased through one-time transactions, as opposed to the recurring subscription model The Daily employs.”
LAFAYETTE HILL, PA, March 30, 2011 – To attract a large number of users and generate substantial subscription revenue, The Daily – the news-based application released by News Corporation in February exclusively for Apple’s iPad™ platform – will need to overcome a few obstacles with iPad owners who consume news online. These obstacles include the perception among those with the greatest interest in news that The Daily’s content is lacking, that superior content is available elsewhere online for free and the expectation that apps are purchased through one-time transactions, as opposed to the recurring subscription model The Daily employs. Identifying these obstacles comprises the major finding of research on The Daily released today by knowDigital, which funded and independently completed the study. A report detailing this and other key findings is now available for free download [PDF] from the company’s website.
http://www.poynter.org/latest-news/romenesko/126046/study-of-ipad-users-identifies-obstacles-for-murdochs-the-daily
The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily’s content is lacking, that superior content is available elsewhere online for free and the expectation that apps are purchased through one-time transactions, as opposed to the recurring subscription model The Daily employs.”
LAFAYETTE HILL, PA, March 30, 2011 – To attract a large number of users and generate substantial subscription revenue, The Daily – the news-based application released by News Corporation in February exclusively for Apple’s iPad™ platform – will need to overcome a few obstacles with iPad owners who consume news online. These obstacles include the perception among those with the greatest interest in news that The Daily’s content is lacking, that superior content is available elsewhere online for free and the expectation that apps are purchased through one-time transactions, as opposed to the recurring subscription model The Daily employs. Identifying these obstacles comprises the major finding of research on The Daily released today by knowDigital, which funded and independently completed the study. A report detailing this and other key findings is now available for free download [PDF] from the company’s website.
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