ZDnet By Tom Foremski | April 5, 2011, 7:07am PDT
There have been quite a few studies lately on what people Tweet and post on Facebook, and the large number of links that people share. Invariably, the links that most people share belong to large media organizations — what used to be called mass-media.
For example, Nate Silver recently analyzed links to news sources and found that of the top 30 news sources, nearly all were traditional large news sites such as AP or New York Times, only TMZ and Politico were new.
A recent Yahoo! Research report found just 20,000 elite Twitter users produce 50% of Tweets (Twitter has 150 m users). Sounds very mass-media like to me, I bet 10,000 of those users are journalists Tweeting about their stories.
...I see a world of mass media where a few large media brands still control most of the media output and thus the conversation around the topics that they choose.
Where is the social media?
... So, shouldn’t we retire the term social media?
We should call it what it has now become: social distribution of (mass) media.
It’s a sad end to a promising start of what could have become a new era in media.
http://www.zdnet.com/blog/foremski/goodbye-social-media-welcome-back-mass-media/1735?tag=nl.e019
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