Tuesday, April 19, 2011

Digital Reading: Ads will Happen

They’re here. Well, they’re about to be here next month. And only if you buy the discounted Kindle-with-special-offers. And only on the home screen and screen saver. And only when you’re looking at it, when it is “on,” with the case cover opened. And you will have some input into the style of ad you prefer.
That doesn’t sound so bad. In fact, customers don’t seem to be as upset about the incursion of ads into their e-books as you might expect. After Amazon announced their new, lower-priced and ad-supported Kindle, most complaints seemed to be either that the $25 price cut on the reader isn’t anywhere near enough, or that Wi-Fi delivered advertising separates the reader even more firmly from his purchased product: “When will I actually own what I have bought?”

Read more at DigitalBookWorld.com: Will ads in e-readers change our perception of digital books? | Digital Book World http://www.digitalbookworld.com/2011/digital-reading-ads-happen/#ixzz1JxK7EqCQ

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