Sunday, April 3, 2011

3 winning strategies for media companies

Poynter.org
Damon Kiesow says they are:
* Develop their own innovative apps;
* Collaborate with developers like Flipboard and Zite to display and monetize content;
* Implement robust application programming interfaces (APIs) that allow for controlled distribution of content for use on external sites and apps
http://www.poynter.org/latest-news/romenesko/126156/media-companies-have-three-possible-winning-strategies

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