video has been a fast-growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices.
Nearly three-quarters of US retailers featured video on their sites in Q4 2010, according to the e-tailing group’s “13th Annual Mystery Shopping Study,” published in February 2011. This percentage was up significantly from the 55% of retailers who reported using video on their sites a year earlier.
Similarly, the e-tailing group’s “10th Annual Merchant Survey” found that 75% of retailers rated video as a valuable merchandising feature in Q1 2011, up from 68% in Q1 2010 and 58% in Q1 2009.
http://www.emarketer.com/Article.aspx?R=1008366
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