Facebook added some features to its commenting system this week, but for publishers the tool is still a work in progress.
Launched in March, the system lets readers use their Facebook logins to comment on other websites. The company reports 50,000 sites are now using it. Among those early adopters are TechCrunch, SB Nation, Sporting News, Examiner.com and the Los Angeles Times blogs.
Facebook claims its commenting tool can improve conversation and increase traffic to participating sites. In March the company reported that SB Nation had seen its Facebook referral traffic increase 400 percent. Sporting News publisher Jeff Price told BusinessWeek that Facebook comments had improved the conversation, and the perception of the site among advertisers.
Officially, the tool is known as the Comments Box and it is one of many efforts to extend the social network’s integration into the wider Web, which include the Facebook Connect authentication protocol.
http://www.poynter.org/latest-news/media-lab/social-media/127976/la-times-techcrunch-introduce-facebook-comments-but-its-not-for-everyone
Launched in March, the system lets readers use their Facebook logins to comment on other websites. The company reports 50,000 sites are now using it. Among those early adopters are TechCrunch, SB Nation, Sporting News, Examiner.com and the Los Angeles Times blogs.
Facebook claims its commenting tool can improve conversation and increase traffic to participating sites. In March the company reported that SB Nation had seen its Facebook referral traffic increase 400 percent. Sporting News publisher Jeff Price told BusinessWeek that Facebook comments had improved the conversation, and the perception of the site among advertisers.
Officially, the tool is known as the Comments Box and it is one of many efforts to extend the social network’s integration into the wider Web, which include the Facebook Connect authentication protocol.
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