Poynter reporting: A new image licensing service called Stipple Marketplace enables advertisers to tag parts of images with links to their products, enabling customers to make purchases by clicking on the tags. ”Third party publishers can also take the branded photo and place it on their sites as well, earning themselves money in the process simply by using that branded photo pre-loaded with smart image tagging,” writes Sherilynn Macale. Depending on the arrangement, publishers are paid when a user hovers over the tag or clicks on it. (Stipple’s website has an example of a tagged image.) Advertisers and publishers can tag images from a catalog that includes news, sports, celebrity, entertainment and stock photos. The service effectively makes any content producer an advertising partner, blurring the distinction between editorial illustration and advertising
http://www.poynter.org/latest-news/romenesko/146641/stipple-marketplace-enables-publishers-to-monetize-any-image-on-their-website
No comments:
Post a Comment