Friday, September 23, 2011

43% of Twitter Users Access Twitter From a Mobile Phone

HubSpotBlog reporting: The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media.
MarketingCharts' mobile research has found that people are increasingly using their mobile phones to access content on browsers, apps, and social networks:
  • In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their mobile device. That's up by 2.2 percentage points from just 3 months prior.
  • Mobile apps are almost as popular as browsers; 37% of subscribers used downloaded apps.
  • Subscribers are also increasingly using social networks on their phones. In March, 27.3% indicated they used a social network on their mobile phone, up from 24.7% just 3 months prior.
Content usage on mobile phones resized 600
The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. Although the vast majority of these people indicated they access these social networks on their desktop, they showed various rates of usage on their mobile phones.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25026/43-of-Twitter-Users-Access-Twitter-From-a-Mobile-Phone-Data.aspx#ixzz1YnRR4Y7C

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