Niemanlab reporting:
NEW YORK—Hearst Magazines is aiming to improve its digital strategy through the integration of HTML5, the company announced plans early Tuesday to implement the platform on the majority of its websites through out the fourth quarter of 2011 and into 2012, according to Mark Weinberg, vice president of programming and product strategy for Hearst Digital Media.
The platform’s integration with the brand has begun with a complete redesign and relaunch of GoodHousekeeping.com, which was once named one of the worst magazine websites on the Internet. The newly revamped site, which went live five days ago and was designed over the last year, is now compatible with the majority of all commonly used devices.
“This project forms the basis for the kind of site structure that we expect to roll out to the rest of the network over the next six to 18 months,” Weinberg told reporters during a walk through of the new website in the Hearst App Lab. “We have a number of sites that we’re in the process of redesigning and relaunching now and they will be relaunched fundamentally on the same kind of code base of HTML5 and they will designed to be multi-platform. The kind of innovations we’ve baked into the Good Housekeeping relaunch will drive where we go with the rest of the network sites.”
According to a spokesperson for Hearst, the titles acquired in the Hachette deal will be the first properties to undergo the change, with the company’s staple brands to follow.
http://www.foliomag.com/2011/hearst-convert-all-sites-html5
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