New York TechStars 2011 alumnus Immersive Labs is announcing its $810K in seed funding today...
Immersive Labs is working on futuristic advertising displays like those in the well known book and film Minority Report, which tailor advertising to the individual viewer. Immersive Labs’ digital signs use cameras and facial recognition technology to determine viewer characteristics like gender, age, distance and time spent viewing the ad in order to then serve up the advertising that would be most relevant (see the demo video below).
The targeting technology has shown an over 60% increase in viewer attention time during pilot tests, according to CEO Jason Sosa.
http://techcrunch.com/2011/09/19/inspired-by-minority-report-immersive-labs-raises-810k-for-digital-display-recognition/
Immersive Labs is working on futuristic advertising displays like those in the well known book and film Minority Report, which tailor advertising to the individual viewer. Immersive Labs’ digital signs use cameras and facial recognition technology to determine viewer characteristics like gender, age, distance and time spent viewing the ad in order to then serve up the advertising that would be most relevant (see the demo video below).
The targeting technology has shown an over 60% increase in viewer attention time during pilot tests, according to CEO Jason Sosa.
http://techcrunch.com/2011/09/19/inspired-by-minority-report-immersive-labs-raises-810k-for-digital-display-recognition/
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