NYTimes.com Paywall: 12 Percent Of Subs Are International

paidcontent reporting:

Part of the bet that the New York Times Co.  made when it began building the metered paywall for the NYTimes.com was that the audience was larger than just northern, east coast readers. In a conversation at the Goldman Sachs Communacopia conference, CEO Janet Robinson said that the company is seeing subscribers from across the nation, and is even getting some international acceptance as well.
...That could augur well for plans to roll out a similar paywall for the NYTCo’s International Herald Tribune site this year. On the downside, however, Robinson reiterated a point she made during July’s Q2 earnings call that ad sales were looking softer through Q3.

Robinson declined to provide an update on the number of digital subscribers, which was 224,000 in Q2, saying that they only report those figures on a quarterly basis. But she did offer some additional color on the number paywall subs. In particular, about 88 percent are domestic and 12 percent are international.
There are also 57,000 subs collectively on Amazon’s Kindle or and Barnes & Noble’s Nook, while the carmaker Lincoln’s sponsorship program that offers free total digital acccess to the NYTimes.com’s most engaged users was 100,000. About 758,000 are home delivery subs that have linked digital accounts. “That’s well over a million, including actual direct-paid subscribers or sponsored users,” Robinson said. “That’s quite an impressive number.”
http://paidcontent.org/article/419-nytimes.com-paywall-12-percent-of-subs-are-international/