newmediage reporting:
Speaking at this morning’s keynote at the IBC conference in Amsterdam, Shields laid out the social network’s vision of continuing to forge content partnerships with content creators and broadcasters as a way of evolving the social TV experience and driving diversity of revenue streams for both sides.
She said Facebook’s aim is to “complement” and “enhance” the TV viewing experience and help broadcasters extend their reach, rather than cannibalise their content.
By using Facebook’s Credits payment system around particular shows,
broadcasters can increase their revenues, according to Shields.
Production house Endemol’s reality entertainment show Big Brother, which
has already launched a voting service using Facebook’s voting system in
Germany, has seen a 10% uplift in how many people vote as a result of
Facebook Credits, according to Shields.
http://www.nma.co.uk/3029991.article?cmpid=NMAE01&cmptype=newsletter&email=true
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