For relatively recent innovations, commercial tablets and ereaders have taken the market by storm.
In the tablet category, the iPad certainly set the pace for what’s shaping up to be a hot sector. However, several of this tablet’s competitors are giving Apple a run for its money in terms of features, network options and accessibility.
Here’s the skinny on how big that market actually is, who’s buying what, how apps and 4G connectivity figure into their success and much more, courtesy of research firm Mintel, which released a study on the tablet industry.
The Size and Nature of the Tablet/Ereader Market
Since the Kindle‘s launch in late 2007 and the iPad’s release in the spring of 2010, both tablets and ereaders have become part of mainstream mass markets relatively quickly.
In 2010, an estimated 10.3 million tablets and 6.7 million ereaders were sold. As far as ereaders are concerned, the Kindle remains the most popular unit, followed by Barnes & Noble’s Nook.
Still, both technologies are very much in the “early adopter” phase, with between 7% and 11% of respondents in two recent surveys saying they owned either type of device. Not surprisingly, the purchasers of these gadgets tend to be young, male and affluent. Respondents whose households net $150,000 annually or more were more than twice as likely to report owning a tablet or ereader.
Another demographic more likely to have these gadgets is families with children. For those who have ever tried to educate or entertain the young, this statistic will hardly comes as a surprise. For respondents with two or more children living at home, 22% said they owned an ereader and 12% said they owned a tablet.
http://mashable.com/2011/07/27/tablets-ereaders
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