adagedigital reporting:
...This summer, the app ecosystem started to show signs that it may be fraying at the edge. Several major players in media and social networking, including the Financial Times, Twitter, LinkedIn and Facebook have all launched rich web applications. These sites, thanks to the magic of HTML5, run in any modern browser and come very close to matching the functionality of their "native" app cousins.
Now none of these companies has abandoned their Apple or Android apps.
Still, the sudden interest in web apps is notable. There are arguably three factors driving it.
First, HTML5 has finally matured into a strong alternative to native iOS and Android apps. These web apps can even run offline.
Second, it shows that perhaps developers are frustrated that they need to support multiple platforms. Android devices alone come in so many shapes, sizes and resolutions, that supporting them is a difficult and expensive challenge. Web apps solve this conundrum.
Finally, there's freedom. Apple, most notably, recently changed the way that developers can sell content from within their applications. If a developer links out to their own online store, they must also allow consumers to purchase content using an iTunes account. However, Apple takes a 30% cut of the latter. challenge. Web apps solve this conundrum...
http://adage.com/article/steve-rubel/mobile-apps-evolutionary-dead-end/229429
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