Wednesday, August 3, 2011

Readers prefer calm reading experience in magazines?


Experiences of New Yorker iPad application suggests that not every reader wants interactive features in magazines. Several studies support this by arguing that interactivity such as sharing are more wanted and used features in newspaper-apps.

http://www.nytimes.com/2011/08/01/business/media/new-yorker-on-ipad-shows-viewers-want-to-read.html?pagewanted=all

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