Poynter reporting:
In the past five years, Jobs’ Apple has simultaneously disrupted, transformed and aided the news industry.
It created or at least defined almost every aspect of mobile consumer technology that is now part of media’s future and its fastest-growing segment. The iPhone and iPad created inescapable trends. They were not just devices but whole new product categories and new content economies.
The iPhone was not the first smartphone. But it was the first to employ a full-face touchscreen, to decide finger taps and swipes were better than buttons, and to unleash the enormous power of third-party apps. Its largest competitors — Android and BlackBerry — have largely followed Apple’s lead in their devices and software.
The iPad was in some ways less new; it borrowed the same operating system and app environment from the iPhone. But in other ways it was entirely different — a whole new category of product between phones and laptops.
The iPad has proven to be an ideal device for long reading sessions, often at home during leisure time. As such, it is competing with print products that had served that purpose, while also offering new long-term hope of a digital transition for publishers.
Most media companies have had to bend to the market created by Apple, as 88 percent of national U.S. newspapers have an iPhone app, and most that don’t already have an iPad app are probably planning on one.
Jobs not only influenced news publishing indirectly, he also worked with publishers directly. With the debut of the iPad in 2010, Jobs personally met with executives from The New York Times, The Wall Street Journal, Time magazine, and perhaps others.
http://www.poynter.org/latest-news/media-lab/mobile-media/144051/how-steve-jobs-has-changed-but-not-saved-journalism
No comments:
Post a Comment