HubSpot recently crunched the lead generation numbers for over 4,000 companies, and the results, at least from a marketing perspective, make quite a compelling case that "more is better" when it comes to content creation. In the case of blogs, landing pages, and indexed pages -- which are all critical pieces of the inbound marketing methodologies -- data showed that companies that created more, generated more leads and traffic back in return.
In Short, the Data Revealed:
- Companies that blogged 20 or more times in a month saw the most return in traffic and leads
- Companies with over 400 indexed pages generated the most traffic and leads
- Companies with over 31 landing pages generated the most leads (nearly 10 times that of the lowest, ‘less that 5’ category).
http://blog.hubspot.com/blog/tabid/6307/bid/14951/New-Marketing-Data-Shows-More-Content-Means-More-Leads.aspx
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