The findings highlight that as “static” functionality such as SMS and still imaging become commoditised, growth will be driven through further demand for social functionality and new demands for video calling, streaming and sharing services:
The number of mobile web users visiting social networking sites grew from 30% to 46% globally, and from 26% to 50% in emerging markets*, leapfrogging much of the developed markets.
...Camera features may have reached a saturation point, growing only 1% between 2010 and 2011, but nearly a quarter of global consumers (24%) say the ability to take and share pictures and video will play a major role in their choice of next device. TNS Mobile Life shows the strongest growth in new services in the last 12 months has come from social video (10% to 15%) and Live TV (9% to 12%). Over half of consumers (54%) are interested in video calling, despite not yet using the service and half are interested in watching live TV (50%) or in downloading or streaming video (48%).
...Further findings from the TNS Mobile Life study show that content and service offerings are also playing an increasingly important role in terms of operating systems, with consumer loyalty supporting the continued growth of Android and iOS systems. Google’s operating system – Android, as well as OMS and Tapas – have gained 24% share in the past 12 months, growing from 9% to 33%**. This loyalty is due, in part, to Apple’s and Google’s ability to keep pace with consumer’s content demands, particularly with regard to social networking and rich media functionality. For example:
Over half of Apple (56%) and Android (52%) customers access social media via their mobiles daily, but this figure drops to 44% and 41% for Windows Mobile and Symbian, respectively.
http://discovermobilelife.com/wp-content/uploads/2011/03/Mobile_Life_Press_Release.pdf
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