Monday, March 28, 2011

Innovation strategy at Journal Register

NiemanLab:
Megan Garber:
...We watchers of media — analysts, theorists, pundits, what you will — make assumptions about journalism that have become, along the way, tenets: Openness and transparency will engender trust…. The process of journalism matters as much as the product…. Engagement is everything…. Etc. We often treat those ideas as general truths, but more accurately they’re simply theories — notions that speak as much to the media environment we’re hoping to create as to the one we currently have.
In that respect, one of the most interesting media outfits to watch — in addition to, yes, the Googles and Twitters of the world — is a chain of community of newspapers dotted along the East Coast. The Journal Register Company, which declared bankruptcy in 2009, has been attempting over the past year to reverse its fortunes with a “digital first” approach to newsgathering that involves a healthy does of New Media Maxim: It’s using free, web-only publishing tools whenever possible. It’s established an “ideaLab,” a group of innovation-focused staffers to experiment with new tools and methods of reporting and engaging with readers. It’s been sharing profits with staff. And it’s convened a group of new media all-stars to serve as advisors as its papers plunge head-first into “digital first.”

http://www.niemanlab.org/2011/03/journal-registers-open-advisory-meeting-bell-jarvis-and-rosen-put-those-new-media-maxims-to-the-test/?utm_source=Daily+Lab+email+list&utm_medium=email&utm_campaign=481bf59bf1-DAILY_EMAIL

Here is the discussion video link
http://www.niemanlab.org/2011/03/journal-registers-open-advisory-meeting-bell-jarvis-and-rosen-put-those-new-media-maxims-to-the-test/?utm_source=Daily+Lab+email+list&utm_medium=email&utm_campaign=481bf59bf1-DAILY_EMAIL

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