... “In the digital realm, there is infinite space, but somehow this hasn’t resulted in a flowering of long-form content,” Mr. Ratliff said. He had long considered building a Web site that would be more hospitable to long articles, but had also been spending a fair amount of time on his subway commute reading those pieces on his iPhone.
The men called Jefferson Rabb, a programmer and Web designer known for building remarkable sites for books. In bars up and down Atlantic Avenue in Brooklyn, the three talked about whether there was a way to use these devices to make the Web a friend, not an enemy, of the articles they liked to work on and read.
And, in what may be the first tangible result of journalists gathered in a bar to complain about the state of reading, they did something beyond ordering another round.
The result is The Atavist, a tiny curio of a business that looks for new ways to present long-form content for the digital age. All the richness of the Web — links to more information, videos, casts of characters — is right there in an app displaying an article, but with a swipe of the finger, the presentation reverts to clean text that can be scrolled by merely tilting the device.
...
David Grann’s 16,000-word piece in The New Yorker about a possible wrongful execution in Texas generated almost 4.5 million page views, while a Twitter feed called LongReads has about 20,000 followers and a fast-growing Web site. A recent study by the folks at Read It Later, a service that helps a reader bookmark and save an article, demonstrated that many owners of the iPad are time-shifting longer articles for evening reading.
http://www.nytimes.com/2011/03/28/business/media/28carr.html?_r=1&src=busln
No comments:
Post a Comment