Mobile apps sales increase says Forrester

NYT 28.2.2011

"A report released Monday by Forrester Research, the market research company, said the business opportunities associated with apps were just beginning. Forrester estimates that the revenue created from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015.
The report, written by John C. McCarthy, an analyst at Forrester, also predicts that the enterprise business opportunities for apps will grow vastly over the next four years. In Mr. McCarthy’s view, corporations will spend up to $17 billion creating apps for their products and working with third-party services and companies that manage these apps. There will also be corporations that will build private applications meant for internal purposes, he says.
Mr. McCarthy estimates that the combined revenues from mobile applications, services and business management will reach $54.6 billion a year by 2015.

Forrester Research 33 percent of mobile users download applications each month.

Sarah Rotman Epps, an analyst with Forrester who specializes in tablet computers, notes in a company blog post that the tablet market is set to generate a large portion of app purchases in the coming years. Ms. Epps says tablet devices alone will generate $8.1 billion in app sales globally by 2015. In 2010, mobile apps on tablets generated $300 million in sales."