by Karl Greenberg, 23-3-2011 MarketingDaily
Social media isn't just social media platforms. That message was a core theme during at least one panel at the Advertising Research Foundation 2011 Think conference in New York on Tuesday.
Brad Fay, COO of the Keller Fay Group, said the firm's research, based on its TalkTrack platform -- which Keller Fay Group says is the only continuous monitoring system of all marketing-relevant conversations in America -- shows that some of the highest concentrations of social networkers are both in new and old media.
...Fay explained that when the firm looked at a range of media, including print, Internet, and TV, out of 113 media, the top ten in terms of the size of its users' social networks are WSJ.com, the Washington Post, Vogue, The Wall Street Journal and Newsweek.
Traditional media also leads within market categories: auto category brand mentions within consumer social networks are highest among consumers of Car and Driver, Men's Health, WSJ.com, Go.com, Sports Illustrated, CNET, Rolling Stone and Fox Sports, per Fay.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=147152
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