Tuesday, November 25, 2014

Visual journalism helps BBC solve 3 audience challenges

 inma reporting:
BBC needed help showing audiences it is distinctive and modern, as well as a way to help audiences truly understand the news. From covering the landing of a robot on a comet to local hospital performance, the media company’s visual journalism team is leading its effort to connect with audiences in a multi-media market.
Visual journalism can help with three particular challenges our audience presents us with:
  1. Distinctiveness: It can help us stand out in a world where we may be covering many of the same stories as our competitors.
  2. Modernity: Visual journalism — where we may use our virtual reality studio to put a correspondent on the sea floor, or create a game so our users can try to land the Philae lander on a comet themselves — shows our audience that we are a lively, innovative, modern media outfit.
  3. Understanding (or maybe that should have been first): They say a picture can tell a thousand words. The same can be true of visual journalism.

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