Tuesday, November 25, 2014

Visual journalism helps BBC solve 3 audience challenges

 inma reporting:
BBC needed help showing audiences it is distinctive and modern, as well as a way to help audiences truly understand the news. From covering the landing of a robot on a comet to local hospital performance, the media company’s visual journalism team is leading its effort to connect with audiences in a multi-media market.
...
Visual journalism can help with three particular challenges our audience presents us with:
  1. Distinctiveness: It can help us stand out in a world where we may be covering many of the same stories as our competitors.
  2. Modernity: Visual journalism — where we may use our virtual reality studio to put a correspondent on the sea floor, or create a game so our users can try to land the Philae lander on a comet themselves — shows our audience that we are a lively, innovative, modern media outfit.
  3. Understanding (or maybe that should have been first): They say a picture can tell a thousand words. The same can be true of visual journalism.
 
http://www.inma.org/blogs/ideas/post.cfm/visual-journalism-helps-bbc-solve-3-audience-challenges?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=2588471aef-Need_to_Know_November_25_201411_25_2014&utm_medium=email&utm_term=0_e3bf78af04-2588471aef-31701933

No comments:

Post a Comment